IFFI 2022: AR Rahman and Shekhar Kapur speak digital tech, metaverse | Motion pictures Information
New Delhi: Machines can by no means exchange human creativity and know-how must be in humankind’s service had been the most important takeaways from a heavyweight panel seeking to the way forward for content material on the Worldwide Movie Pageant of India (IFFI), Goa, studies ‘Selection’.
The panel, in keeping with ‘Selection’, was devised and led by Shekhar Kapur (his long-awaited ‘What’s Love Bought to Do With It?’ is the Crimson Sea Movie Pageant opener) and the individuals included Oscar-winning composer A.R. Rahman, Ronald Menzel, co-founder and chief technique officer at Dreamscape Immersive, and tech maven Pranav Mistry, previously CEO and president of Samsung Know-how and Superior Analysis, who joined through video hyperlink.
The panelists mentioned the idea of the metaverse, which continues to be in its nascency. Mistry envisaged a future powered by VR, AR and AI the place the viewers participated in an MCU film and solved world issues. Rahman spoke concerning the course of of making his VR venture ‘Le Musk’, which premiered at Cannes earlier this 12 months and is now touring the world.
When requested by Kapur if he might ever get replaced by AI, Rahman mentioned that he’s himself a product of evolution over a number of distinct profession phases; from the early Nineties to the years after profitable the Oscar, to the current day. “I’m the AI,” Rahman mentioned, in a reference to the know-how’s evolutionary studying capabilities.
“What VR is doing is taking me on a journey exterior myself. After I watched a movie like ‘2001: A Area Odyssey’, I watched it 18 instances — it is so stunning,” mentioned Kapur, in keeping with ‘Selection’.
He added: “As a result of every time I’m in a unique stage of my life and every time it’s taking me on a journey some other place. So nice motion pictures, nice compositions that we hear, time and again, are doing one thing to us that’s extra than simply listening to music. It’s taking us on what we name a totally digital journey. And sometimes what know-how is making an attempt to do is to create a digital journey to switch our senses.”
